Our Story

EST. 2018

Our story began in 1982 when the Raikes brothers, Larry and Mitch, opened their first sandwich shop in Jacksonville, Florida which grew into a successful restaurant empire called “Larry’s Giant Subs.” Fast forward to the year 2016, Larry and his wife Deanna had sent their two sons, Max and David, on a trip abroad to Europe where they fell in love with the authentic Neapolitan style pizza that was made there.


Thus, the “Fired-Up Pizza” concept was born.


To make it authentic, the Raikes family hired the master award-winning pizza-making chef, Attilio Albachiara, and flew him in from Naples, Italy to teach the correct method of Neapolitan pizza making to their staff.


The custom-made pizza oven, the Le 5 Stagioni Pizza Napoletana Italian “00” Soft Wheat Flour, and the Marzano tomatoes are all imported directly, fresh from Italy, representing the original Neapolitan way. To take it one step further, the Raikes family installed “The New York Watermaker” system into the plumbing. This creates water that emulates fresh Brooklyn, NY water, thus resulting in an amazing tasting pizza!


Unique items were also developed for the menu including: Anchor Bar Style Buffalo Wings, Deanna’s State Fair Cheese Curds, mouth-watering hand-cut fries, and much, much more! They included a craft cocktail bar with the best “Happy Hour” pricing in town.  And lastly, bringing it back to their roots, the ever-popular “Larry’s Giant Subs” full menu is available as well.

What We Offer